Supercar Rally

This annual supercar rally is a five-day luxury motoring event held each summer. As part of Why’s ongoing relationship with the rally, I was created a suite of digital assets designed to promote the event and elevate its premium positioning. My contribution spanned multiple touch points, including the design of a new website, supporting components and artwork, a Financial Times advertisement, and the editing of a highlight video from the event. These assets were created to engage both returning participants and potential new entrants, helping communicate the experience of the rally while building anticipation for the following year.