Digital Publication

MINI identified the need for a dedicated page on their main website to support customers considering the transition to an electric vehicle. The goal was to clearly communicate potential cost savings, key benefits, and essential information across MINI’s electric range, while delivering an experience that felt approachable and easy to use. The page was designed with simplicity and clarity at its core, ensuring users could quickly understand the value of going electric. Throughout the process, the design strictly adhered to MINI’s brand and digital guidelines, resulting in a solution that felt both informative and unmistakably MINI.